Tom Parker Creamery запускает Bedtime Milk для улучшения качества сна

In a pioneering move in the dairy industry, Tom Parker Creamery has launched a unique milk product aimed at enhancing sleep quality with natural botanicals. The newly introduced Bedtime Milk incorporates ingredients like chamomile, lavender, valerian root, and magnolia, all renowned for their calming and sleep-promoting properties.

This innovative product is targeted not only at children over 36 months but also at older consumers and health enthusiasts seeking holistic wellness solutions. Traditionally, warm milk has been a staple in sleep routines, but Tom Parker Creamery's Bedtime Milk takes this practice a step further.

CEO Rob Yates emphasizes that the launch aligns with the rising consumer interest in health-focused dairy products. He notes that functional dairy drinks are outperforming other beverage categories as consumers focus more on health, longevity, and overall quality of life, all influenced by sleep quality.

The product is set to be available on Ocado and through Cress Co, with competitive initial pricing. This launch marks Tom Parker Creamery’s expansion of their popular line of functional milk products, accompanied by their vitamin-enriched milk, which has already received significant consumer acclaim.