Ice Cream Sales in Russia Decrease by 4.5% in the First Half of 2025
Sourse: DairyNews.today
Analytical data from Nielsen for the first half of 2025 indicates a 4.5% decrease in ice cream sales in Russia compared to the same period in 2024. A total of 158.8 thousand tons of products were sold.
For comparison, in the first half of 2024, sales increased by 11.8% compared to 2023, reaching 166.3 thousand tons.
Notably, the 'impulse' ice cream category, which showed a 14.2% growth in 2024, experienced a 3.6% decline this year. Family-sized ice cream also saw a decrease in sales by 8.0% after a 4.2% growth the previous year.
Experts link the overall decline in sales to rising prices and changing consumer preferences, notes Dmitry Dokin, Chairman of the Board of Directors of the Kazakh company "Shin-Line".
According to data from CRPT, in June 2025, Russians bought less ice cream than the previous year—the number of packages decreased by 8%, and in terms of weight, purchases dropped from 53 to 48 thousand tons—nearly 10%. Ice cream production in June 2025 decreased by 7% to 65 thousand tons, whereas a year ago this figure was at 70 thousand tons, according to CRPT.
Comparison of rolling year from 01.07 to 30.06 (MAT) - 2025, 2024, and 2023
Notably, the 'impulse' ice cream category, which showed a 14.2% growth in 2024, experienced a 3.6% decline this year. Family-sized ice cream also saw a decrease in sales by 8.0% after a 4.2% growth the previous year.
Experts link the overall decline in sales to rising prices and changing consumer preferences, notes Dmitry Dokin, Chairman of the Board of Directors of the Kazakh company "Shin-Line".
According to data from CRPT, in June 2025, Russians bought less ice cream than the previous year—the number of packages decreased by 8%, and in terms of weight, purchases dropped from 53 to 48 thousand tons—nearly 10%. Ice cream production in June 2025 decreased by 7% to 65 thousand tons, whereas a year ago this figure was at 70 thousand tons, according to CRPT.
Comparison of rolling year from 01.07 to 30.06 (MAT) - 2025, 2024, and 2023
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