Irish Dairy Exports Flourish in US Market, Fueled by Sustainable Practices and Premium Brands
Source: The DairyNews
The United States has emerged as a vital destination for Ireland's dairy industry, witnessing a remarkable surge in exports, reaching €681 million in 2023, marking a substantial doubling in value from 2019.
This growth has significantly bolstered Ireland's overall dairy export expansion, with the US accounting for nearly 26% of total Irish dairy export growth between 2019 and 2023. Notably, 24% of Irish butter exports and 6.5% of cheese exports found their way to American households in 2023.
Furthermore, the US market plays a pivotal role in Ireland's casein exports, accounting for approximately 20% of the total. This highly valued dairy ingredient finds extensive use in various applications, including medicine and dietary supplements.
As consumer demand for 'natural' products surges, the verification of grass-fed status becomes crucial. The 'Bord Bia Grass-fed standard' ensures transparency, certifying products derived from cows with at least 95% of their diet comprising grass.
Sustainability is at the forefront of Ireland's dairy strategy in the US market. Bord Bia actively engages with influential trade customers to promote Ireland as a preferred dairy supplier, resonating with buyers' increased emphasis on environmental sustainability.
The success story of Kerrygold exemplifies Ireland's dairy prowess in the US market. As Ireland's most successful food export, Kerrygold boasts remarkable achievements, holding the number two position for branded butter and number one for imported butter in the US.
Kerrygold's success is attributed to its premium quality, distinct grass-fed advantage, and strong sustainability credentials. Ornua's investments and strategic focus on building consumer connections have propelled Kerrygold's growth trajectory in the US.
Key initiatives, such as farm visits and engagement with buyers and influencers, reinforce Ireland's reputation as a sustainable dairy producer. These efforts showcase the dedication of Ireland's dairy farmers to enhancing sustainable practices continually.
The recent doubling in production capacity of Ornua's flagship butter production facility, Kerrygold Park in Mitchelstown, Co. Cork, reflects the brand's commitment to meeting growing demand in international markets like the US.
Furthermore, the US market plays a pivotal role in Ireland's casein exports, accounting for approximately 20% of the total. This highly valued dairy ingredient finds extensive use in various applications, including medicine and dietary supplements.
As consumer demand for 'natural' products surges, the verification of grass-fed status becomes crucial. The 'Bord Bia Grass-fed standard' ensures transparency, certifying products derived from cows with at least 95% of their diet comprising grass.
Sustainability is at the forefront of Ireland's dairy strategy in the US market. Bord Bia actively engages with influential trade customers to promote Ireland as a preferred dairy supplier, resonating with buyers' increased emphasis on environmental sustainability.
The success story of Kerrygold exemplifies Ireland's dairy prowess in the US market. As Ireland's most successful food export, Kerrygold boasts remarkable achievements, holding the number two position for branded butter and number one for imported butter in the US.
Kerrygold's success is attributed to its premium quality, distinct grass-fed advantage, and strong sustainability credentials. Ornua's investments and strategic focus on building consumer connections have propelled Kerrygold's growth trajectory in the US.
Key initiatives, such as farm visits and engagement with buyers and influencers, reinforce Ireland's reputation as a sustainable dairy producer. These efforts showcase the dedication of Ireland's dairy farmers to enhancing sustainable practices continually.
The recent doubling in production capacity of Ornua's flagship butter production facility, Kerrygold Park in Mitchelstown, Co. Cork, reflects the brand's commitment to meeting growing demand in international markets like the US.
