Oatly Partners with Virgin Voyages, Pioneering Sustainable Choices at Sea
Source: The DairyNews
Oatly Group AB (Nasdaq: OTLY), the oatmilk company, has embarked on a groundbreaking collaboration with Virgin Voyages, the renowned travel brand renowned for its luxurious cruise experiences.
In a landmark distribution deal, Oatly Barista Edition is now available on all Virgin Voyages ships, elevating the onboard culinary offerings and providing guests, known as Sailors, with a delectable oatmilk alternative.
Virgin Voyages, celebrated for its exceptional voyages spanning the Caribbean, Europe, and Transatlantic routes, boasts a capacity to cater to over 2,700 guests per journey. With an unwavering commitment to providing unparalleled dining experiences, the cruise line has chosen Oatly Barista Edition as its oatmilk of choice, ensuring that Sailors can indulge in their favorite coffee and espresso creations enhanced by the creamy goodness of oatmilk.
Helge Weitz, President of North America at Oatly, expressed enthusiasm about the partnership, stating, "Expanding Oatly's presence to now reach people as they experience the world’s oceans is incredibly exciting for us. It’s important to us that we keep showing up in places where people are experiencing everyday life, and vacation is no exception." Weitz highlighted the company's dedication to offering sustainable alternatives to cow's milk, making the switch to oatmilk seamless and enjoyable for travelers.
Oatly Barista Edition is renowned for its ability to foam effortlessly and maintain its consistency in both hot and cold beverages, making it the perfect companion for coffee and tea enthusiasts. Crafted with a focus on taste and performance, this oatmilk enriches every sip without compromising on flavor or quality. Notably, Oatly Barista Edition sold in the U.S. has been found to have a 46% lower climate impact than comparable cow's milk, underscoring its environmental credentials.
As Oatly continues to champion sustainability and innovation, the partnership with Virgin Voyages marks a significant milestone in its mission to provide consumers with delicious and planet-friendly alternatives. Through collaborations like these, Oatly aims to redefine the norms of food and beverage consumption, inspiring individuals to make conscious choices for a healthier planet.
Virgin Voyages, celebrated for its exceptional voyages spanning the Caribbean, Europe, and Transatlantic routes, boasts a capacity to cater to over 2,700 guests per journey. With an unwavering commitment to providing unparalleled dining experiences, the cruise line has chosen Oatly Barista Edition as its oatmilk of choice, ensuring that Sailors can indulge in their favorite coffee and espresso creations enhanced by the creamy goodness of oatmilk.
Helge Weitz, President of North America at Oatly, expressed enthusiasm about the partnership, stating, "Expanding Oatly's presence to now reach people as they experience the world’s oceans is incredibly exciting for us. It’s important to us that we keep showing up in places where people are experiencing everyday life, and vacation is no exception." Weitz highlighted the company's dedication to offering sustainable alternatives to cow's milk, making the switch to oatmilk seamless and enjoyable for travelers.
Oatly Barista Edition is renowned for its ability to foam effortlessly and maintain its consistency in both hot and cold beverages, making it the perfect companion for coffee and tea enthusiasts. Crafted with a focus on taste and performance, this oatmilk enriches every sip without compromising on flavor or quality. Notably, Oatly Barista Edition sold in the U.S. has been found to have a 46% lower climate impact than comparable cow's milk, underscoring its environmental credentials.
As Oatly continues to champion sustainability and innovation, the partnership with Virgin Voyages marks a significant milestone in its mission to provide consumers with delicious and planet-friendly alternatives. Through collaborations like these, Oatly aims to redefine the norms of food and beverage consumption, inspiring individuals to make conscious choices for a healthier planet.
