Nestlé Lindahls Unveils Nationwide 'Good Move' Campaign to Inspire Active Lifestyles
Source: The DairyNews
Nestlé Lindahls, a leading high-protein dairy brand, has announced the launch of its ‘Good Move’ out-of-home (OOH) campaign. This initiative marks a first for the brand, with advertisements set to appear on roadsides, bus stops, underground stations, gyms, and offices across the country. The campaign aims to inspire and celebrate the small, everyday decisions that contribute to a more active lifestyle, with coverage spanning over 2,000 sites nationwide.
In today’s fast-paced environment, consumers are increasingly making micro-decisions that impact their health and well-being. Actions such as opting for a lunchtime stroll over doom scrolling, achieving daily step goals instead of sitting on the bus, or choosing a more challenging position in a spin class, all contribute to healthier living. Lindahls acknowledges these everyday moments, positioning itself as the perfect protein partner to support and encourage overall health and well-being. With Lindahls, it’s always a good move.
The ‘Good Move’ campaign is set to run nationwide for three weeks, targeting over 36 million people. The strategic placement of the campaign across more than 2,000 sites ensures a broad reach, resonating with a significant portion of Lindahls’ target audience.
“We are thrilled to launch the ‘Good Move’ campaign, celebrating the small yet significant choices people make every day to lead more active lives,” said Priyanca Masrani, Brand Manager at Lactalis Nestlé Chilled Dairy. “At Lindahls, we believe that every positive choice, no matter how small, deserves recognition, support, and celebration. Our range of quark, yogurts, drinks, and desserts are designed to fuel these choices, making it easier for everyone to stay on track with their health goals.”
Lindahls invites everyone to join the ‘Good Move’ movement and celebrate the power of making good choices. The campaign encourages individuals to share their #GoodMove moments on social media to inspire others.
For more information about the ‘Good Move’ campaign and Lindahls’ high-protein dairy products, follow the brand on Instagram and TikTok. Lindahls products are available in the chilled yogurts aisle at major retailers including Waitrose, Asda, Tesco, Morrisons, Sainsbury’s, Ocado, and Iceland.
The ‘Good Move’ campaign is set to run nationwide for three weeks, targeting over 36 million people. The strategic placement of the campaign across more than 2,000 sites ensures a broad reach, resonating with a significant portion of Lindahls’ target audience.
“We are thrilled to launch the ‘Good Move’ campaign, celebrating the small yet significant choices people make every day to lead more active lives,” said Priyanca Masrani, Brand Manager at Lactalis Nestlé Chilled Dairy. “At Lindahls, we believe that every positive choice, no matter how small, deserves recognition, support, and celebration. Our range of quark, yogurts, drinks, and desserts are designed to fuel these choices, making it easier for everyone to stay on track with their health goals.”
Lindahls invites everyone to join the ‘Good Move’ movement and celebrate the power of making good choices. The campaign encourages individuals to share their #GoodMove moments on social media to inspire others.
For more information about the ‘Good Move’ campaign and Lindahls’ high-protein dairy products, follow the brand on Instagram and TikTok. Lindahls products are available in the chilled yogurts aisle at major retailers including Waitrose, Asda, Tesco, Morrisons, Sainsbury’s, Ocado, and Iceland.
