Nestlé expands Nescafé RTD cold coffee to India, MENA and Brazil
Source: dairynews.today
Nestlé broadens the reach of its Nescafé ready-to-drink cold coffee products to appeal to young consumers in emerging markets.
Nestlé is expanding its Nescafé ready-to-drink cold coffee range to India, the Middle East and North Africa (MENA) region, and Brazil to meet the needs of young consumers who prioritize convenience, variety, and on-the-go options that align with their fast-paced and dynamic lifestyles, the company says.
Ready-to-drink beverages are the fastest-growing coffee segment globally, growing at double digits, largely driven by cold coffee consumption among Gen Z and Millennial consumers. In these regions, where approximately a quarter of the population are young people, Nestlé is tapping into the potential of these markets with its Nescafé ready-to-drink range, which includes varieties such as latte, cappuccino, and mocha, as well as flavors including chocolate or caramel.
Michael Briner, zone AOA and global category lead for ready-to-drink at Nestlé’s coffee brands strategic business unit, stated: "With Nescafé ready-to-drink, we want to bring new consumers to the coffee category and create completely new coffee-drinking occasions." The launch builds on successful launches in countries like China, Thailand, Indonesia, Malaysia, Singapore, Japan, and Turkey.
Ready-to-drink beverages are the fastest-growing coffee segment globally, growing at double digits, largely driven by cold coffee consumption among Gen Z and Millennial consumers. In these regions, where approximately a quarter of the population are young people, Nestlé is tapping into the potential of these markets with its Nescafé ready-to-drink range, which includes varieties such as latte, cappuccino, and mocha, as well as flavors including chocolate or caramel.
Michael Briner, zone AOA and global category lead for ready-to-drink at Nestlé’s coffee brands strategic business unit, stated: "With Nescafé ready-to-drink, we want to bring new consumers to the coffee category and create completely new coffee-drinking occasions." The launch builds on successful launches in countries like China, Thailand, Indonesia, Malaysia, Singapore, Japan, and Turkey.
