Mother Dairy Maintains Current Prices Amid Global Economic Challenges
Mother Dairy, a prominent player in India's dairy industry, has decided to maintain its current product pricing despite facing global economic uncertainties and inflationary pressures. According to Maneesh Shah, Chairman of the National Dairy Development Board (NDDB) and Mother Dairy, the company has already accounted for recent input cost increases. Shah stated, "The increase in the inputs which has happened, we have already factored in and as of now we have no intention to increase the price."
In addition to stabilizing prices, Mother Dairy is focusing on expanding its export footprint to enhance overseas revenues. Shah mentioned that the company is actively exploring opportunities in various international markets as part of a continuous process to increase revenue from exports, which in turn could benefit producers with higher margins.
Product innovation remains a priority for Mother Dairy. The company consistently introduces new products and adjusts its portfolio to meet market demands. Shah emphasized that this is a regular activity for the company and will continue in the future.
Mother Dairy is also working to broaden its market presence beyond the National Capital Region (NCR). Shah pointed out that there is a perception of the brand being NCR-centric, and efforts are underway to expand into other regions across India, thereby strengthening its position as a national brand.
A significant environmental initiative by Mother Dairy is the introduction of a naturally degradable packaging film for its cow milk variants in the NCR market. The new packaging is designed to degrade in approximately two years, leaving no microplastics or toxic residues. Shah highlighted that this initiative aligns with the company's commitment to sustainability and expressed readiness to share the technology with other dairy processors to further reduce the environmental impact of plastic waste.
Mother Dairy plans to extend the use of this degradable packaging to other milk categories once supply-related issues are resolved. Shah stated, "As we gain the experience and as we have the supplies issues settled, we will definitely expand to the other variants."
In terms of financial performance, Mother Dairy Managing Director Jayatheertha Chary reported that the company achieved a growth rate of approximately 17% in the last financial year and has doubled its revenue over the past five years.
