Lactalis Launches GLP-1-Friendly Yogurt in the US Market

Lactalis USA has introduced a new yogurt product, :ratio Pro-Fiber, which is marketed as GLP-1-friendly and is now available across the United States. Each 5.3oz serving contains 20g of protein and 10g of fiber, with no added sugar. The protein is sourced through ultrafiltration and whey protein concentrate, while the fiber comes from soluble corn and chicory root.

The product, released under the :ratio brand acquired from General Mills, comes in four flavors: Vanilla, Blueberry, Lemon Meringue, and Piña Colada. According to Shea Allred, head of North America sales at Midwest Yogurt, the yogurt addresses key nutritional needs, focusing on protein and fiber, which are significant concerns for consumers.

This initiative marks Lactalis' strategic entry into the health-focused segment of the dairy market, following its acquisition of General Mills' yogurt business. The acquisition, which generated $1.2 billion in annual net sales, has allowed Lactalis to expand its presence in the health and wellness foods market.

Similar efforts have been seen from competitors such as Danone and Two Spoons, who have also developed products tailored to consumers on weight loss medications. Danone's Oikos Fusion yogurt shake and Two Spoons' protein-rich ice cream range highlight the growing interest in functional dairy products.

Experts like Sally Lyons Wyatt of Circana emphasize that yogurt is well-positioned to cater to those on weight-loss medications due to its functional benefits like high protein content and probiotic properties. As the market evolves, the importance of fiber and biotics fortification is expected to increase, along with consumer education efforts.