Increased Consumer Spending on Dairy and Meat Predicted for Christmas

The Agricultural and Horticultural Development Board (AHDB) has forecasted a rise in consumer spending on red meat and dairy products for the upcoming Christmas season. According to their latest market research, 80% of consumers are planning celebrations that will be the same size or larger than in previous years. This suggests that dairy and meat will play a significant role in festive meals.

AHDB's study reveals that almost two-fifths of Christmas gatherings will feature six or more people. Charlotte Forkes-Rees, a retail and consumer insight analyst at AHDB, noted that although nearly half of the consumers intend to cut back on general Christmas spending, food remains a 'protected spend', akin to essential items like children’s gifts and Christmas trees.

Turkey is expected to continue as the main protein choice for Christmas Day. However, beef, lamb, pork, and gammon are likely to increase in popularity at other festive meals, indicating a diverse range of meats being featured during the celebrations.

Dairy products are also expected to have a significant presence at the dinner table, with 80% of consumers planning to consume the same or more cheese than usual during the holiday period. Over a third of households consider cheeseboards a necessity for their Christmas meals, which implies an anticipated boost in sales for cheese selection packs.

Convenience cooking is anticipated to play a larger role this Christmas, especially among younger consumers aged 18-34. AHDB predicts a growing demand for ready-to-cook options that do not compromise on taste or quality, even if they come at a higher price. Additionally, 41% of consumers plan to use air fryers for their Christmas meals to simplify cooking on the big day.