Imlek's Ownership Transition: AJFH and CEO Bojan Radun Lead Acquisition

Based in Belgrade's Padinska Skela area, Imlek operates four production facilities, processing 400 million litres of milk annually from over 3,500 farmers. The company produces and distributes a wide range of dairy products, including butter, yogurt, protein and flavored milk drinks, cheese, and kefir. Its brand portfolio includes Moja Kravica, Mlekara Subotica, Grekos, and Jogood, with products sold across Serbia, Montenegro, Bosnia and Herzegovina, and Macedonia.

Andrej Jovanović's family office, AJFH, is aiming to guide the company into its next growth phase alongside Radun, who has been Imlek's CEO since 2018. Previously, Radun managed local confectionery business Bambi and holds a significant interest in juice producer Nectar. Jovanović, a seasoned entrepreneur, co-founded Marbo Products, now part of PepsiCo, and led Moji Brendovi.

Radun expressed optimism about the partnership, stating, "Imlek is a remarkable company with deep roots, strong brands, and exceptional people. Together with Andrej Jovanović and the AJFH team, I am confident we can unlock even greater potential and reinforce Imlek's role as the trusted dairy brand across the region."

This transaction marks a continuation of MidEuropa's investment in the region, as they acquired Imlek through the Danube Foods Group deal, which reported revenues of €400m in 2014.