European Plant-Based Food Market Experiences Growth Amidst Narrowing Price Gap
In 2025, the European market for plant-based meat and dairy alternatives saw a 3.3% increase in sales, amounting to €4.75 billion. This growth was driven by products that are becoming more competitive in taste and price compared to traditional animal proteins. Germany, Italy, France, and Spain were among the countries that experienced an increase in sales, while the UK and the Netherlands saw declines.
Germany's Market Performance
Germany emerged as the leading market for plant-based foods in Europe with sales rising by 3% to €1.7 billion, representing 36% of the sales in the six countries analyzed. Volume sales climbed by 6%. The growth in Germany was partly due to more affordable private-label offerings and a recovery in branded product sales. Plant-based milk, in particular, saw an 8% increase in sales, making up 9% of all milk sold in German supermarkets.
UK's Market Dynamics
The UK experienced a slight contraction in plant-based food sales by 1%, totaling €993 million. The debate over ultra-processed foods influenced consumer decisions, leading to a 7% decline in value sales of meat alternatives. However, premium barista-edition plant-based milks saw a 10% increase, highlighting the importance of taste and performance.
Italy and France Show Positive Trends
Italy reported growth across all plant-based categories, with sales reaching €669 million, a 4.5% rise. Plant-based milk dominated, accounting for over half of the market. France recorded the highest growth rate in Europe, with a 11% increase in sales to €572 million. Meat alternatives in France saw a significant 13.5% rise in sales.
Spain and Netherlands Overview
In Spain, plant-based milk contributed significantly to the market's 2% growth, making up 10% of all milk sales. In contrast, the Netherlands saw a 4% decline in plant-based food sales, largely due to a decrease in purchases of plant-based meat.
Despite the challenges, GFI Europe highlighted the importance of reaching price parity with animal products. Investment in research and infrastructure is deemed essential to enhance taste and texture and to scale production effectively.
