Arla Foods Appoints Michael Swaisland as Global Head of Insight and Analytics
Source: The DairyNews
Arla Foods, the Danish-Swedish dairy giant, has announced the appointment of Michael Swaisland to the newly established role of Global Head of Insight and Analytics.
Swaisland, previously associated with Mattel in Europe, the Middle East, and Africa, brings a wealth of experience from his roles at Unilever and Asahi.
This new position aligns with Arla's intensified focus on consumer centricity, consolidating Consumer and Shopper Insights, Analytics, Data Science/Modelling, Innovation Science teams, and Marketing Transformation under a single leadership. Arla aims to enhance consumer engagement across all pillars and instill a culture of curiosity throughout the organization.
In response to his new role, Swaisland expressed enthusiasm, stating, "Insights and data are tools to unlock future success, but curiosity and a hunger to be better are what fuels that success. Being a part of that future, with Arla, that excites me."
Patrik Hansson, Arla's Chief Marketing Officer, anticipates that Swaisland's appointment will expedite the Next Generation Marketing journey and fortify Arla's commitment to transforming into a more consumer-centric organization. Hansson highlighted Swaisland's curiosity and ambition as valuable attributes that align well with Arla's values.
The move underscores Arla's strategic efforts to leverage insights and analytics in navigating industry transformations and staying attuned to evolving consumer needs and preferences.
This new position aligns with Arla's intensified focus on consumer centricity, consolidating Consumer and Shopper Insights, Analytics, Data Science/Modelling, Innovation Science teams, and Marketing Transformation under a single leadership. Arla aims to enhance consumer engagement across all pillars and instill a culture of curiosity throughout the organization.
In response to his new role, Swaisland expressed enthusiasm, stating, "Insights and data are tools to unlock future success, but curiosity and a hunger to be better are what fuels that success. Being a part of that future, with Arla, that excites me."
Patrik Hansson, Arla's Chief Marketing Officer, anticipates that Swaisland's appointment will expedite the Next Generation Marketing journey and fortify Arla's commitment to transforming into a more consumer-centric organization. Hansson highlighted Swaisland's curiosity and ambition as valuable attributes that align well with Arla's values.
The move underscores Arla's strategic efforts to leverage insights and analytics in navigating industry transformations and staying attuned to evolving consumer needs and preferences.
