Amul and Mother Dairy lead India’s ₹2‑trillion paneer surge
Sourse: dairynews.today
India's paneer market is transforming as major brands like Amul and Mother Dairy spearhead growth towards an estimated ₹2 trillion market by 2033.
India’s cottage cheese market, traditionally dominated by small dairies, is seeing rapid growth towards a more organized sector with hygienically packaged products. Leading this change are cooperatives like Amul and Mother Dairy. Analysts predict the market could grow from ₹640 billion in 2024 to over ₹2 trillion within ten years, driven by changing consumer preferences and rising health consciousness. Paneer’s popularity is elevated by quick-service restaurants and a shift towards high-protein diets.
Major players are innovating with sustainable practices, such as Amul's initiative to convert whey into bioethanol. As companies invest in cold-chain infrastructure and address quality concerns, the paneer market is poised for an expansion that aligns with urbanization and the increasing demand for healthier diets. Brands that effectively blend technology, consumer-focused innovation, and sustainability will lead the market's promising future.
Major players are innovating with sustainable practices, such as Amul's initiative to convert whey into bioethanol. As companies invest in cold-chain infrastructure and address quality concerns, the paneer market is poised for an expansion that aligns with urbanization and the increasing demand for healthier diets. Brands that effectively blend technology, consumer-focused innovation, and sustainability will lead the market's promising future.
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