Amul: A Global Pioneer in the Dairy Industry

Amul, established in 1946 in Anand, Gujarat, has been at the forefront of the dairy sector, initiating a cooperative movement that transformed the industry. Operating under the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), Amul is celebrated for its innovative approach and commitment to cooperative values, making it a global dairy powerhouse.

Financial Indicators

Amul's financial performance is exemplary, with its brand value reaching $3.3 billion by 2023, marking an 11% growth. The company holds a Brand Strength Index (BSI) score of 91.0 out of 100, achieving an AAA+ rating, solidifying its standing as the world's strongest food brand. In the fiscal year 2025, Amul reported a turnover of ₹90,000 crore (approximately $10.8 billion USD) and aims to surpass the ₹1 lakh crore (approximately $12 billion USD) mark within two years.

Important Company Events

• 1946: Establishment of Amul, initiating a cooperative movement in Anand, Gujarat.
• 1996: Celebrated the 'Amul saga', marking 50 years of achievements.
• 2001: Launched India's first sports drink, Stamina, expanding its product range.
• 2020-2023: Maintained its status as the world's strongest dairy brand for four consecutive years.

Facilities and Factories

Amul boasts an extensive network of over 18,600 village cooperative societies across Gujarat, consolidated into 18 district cooperative milk producers' unions. The main facility in Anand is equipped with state-of-the-art technology to process large volumes of milk, ensuring high-quality products.

Persons and Management

Amul's management structure is rooted in a cooperative governance model, featuring elected board members. Key figures include Managing Director Dr. R.S. Sodhi, who plays a vital role in Amul's advancement, and Chairman Mr. Ramsinh Parmar, who guides strategy and upholds cooperative values.

Company Plans

Amul is committed to sustaining growth through product diversification and market expansion. The company focuses on developing innovative, healthy, and functional food products, leveraging advanced technology for supply chain optimization. Recent initiatives include a Rs 2 per litre price increase on various milk variants, aligning with market conditions.

In Europe, Amul has introduced fresh milk products in Spain, utilizing its brand strength and local expertise. The company is also exploring markets in Africa, responding to an invitation from Zimbabwe. Amul is investing in a mega dairy processing plant in West Bengal, with a new facility in Howrah designed to enhance the value-added dairy product segment within the regional supply chain. This facility will employ advanced automated testing and cold-chain technologies to ensure quality and efficiency.

Additionally, Amul has launched an AI-based assistant named Sarlaben to aid dairy farmers in Gujarat, integrating digital tools within the traditional cooperative dairy framework. The organization plans to engage with policymakers, industry stakeholders, and various actors across the dairy value chain, including cooperatives and private dairy companies.

Amul is part of the regional dairy cooperatives that have secured a significant contract with the Assam Rifles, a notable paramilitary force in India. The company is also bolstering its production capacities and diversifying its product offerings, adapting to new export routes, and ensuring supply continuity in regions like Dubai, following disruptions in traditional maritime routes due to the 2026 Gulf conflict.

Amul continues to hold the top position for dairy-brand strength in Brand Finance’s 2026 ranking, reflecting its position relative to established international dairy businesses on the specific measure of brand strength. Amul, an Indian brand, received the highest strength score in the ranking, with 93 points out of 100 on the Brand Strength Index.