ALL THINGS Launches Dairy Products in Tesco, Expanding UK Retail Presence
ALL THINGS, a rapidly growing British dairy company, has launched its products in Tesco, one of the UK's largest supermarket chains. This development signifies a major milestone for the brand, which was founded by chef Thomas Straker and entrepreneur Toby Hopkinson. The launch is part of Tesco's Accelerator programme, a 12-month initiative aimed at supporting innovative and high-growth challenger brands.
The brand will offer two products in Tesco: ALL THINGS Salted (200g) and Unsalted (200g), each priced at £2.85. This entry into Tesco comes after ALL THINGS raised multi-million pounds and invested in a Scottish dairy, indicating strong momentum and future international expansion plans.
ALL THINGS began as a viral butter content series and quickly evolved into a modern dairy brand. It aims to reshape the traditional dairy aisle by offering products that combine quality, flavor, and cultural relevance. This approach aligns with changing consumer expectations, as people increasingly seek innovative, high-quality ingredients even in everyday categories.
The brand's co-founder, Toby Hopkinson, emphasized the importance of the Tesco launch, stating, "Launching in Tesco is a hugely important milestone for us. It brings ALL THINGS to millions more shoppers and marks a major step forward in our ambition to build a modern British dairy brand at scale."
Thomas Straker, not a traditional food founder, leveraged his culinary influence to create a brand that has gained substantial traction in a category that has seen little innovation. His cooking videos have amassed over 1 billion views, contributing to ALL THINGS' growing popularity.
The launch in Tesco reflects broader changes in consumer shopping and cooking habits, as people increasingly engage in scratch cooking, premium-at-home meals, and chef-led inspiration. ALL THINGS aims to meet these needs by providing products that enhance the cooking experience and elevate everyday meals.
In conclusion, ALL THINGS' entry into Tesco represents not just an expansion of its retail footprint but also a response to evolving consumer preferences, highlighting the brand's commitment to quality and culinary innovation.
