All Things: Innovating the UK Dairy Market

Founded in 2023, All Things is a dynamic new entrant in the UK dairy industry. The company was established by renowned chef Thomas Straker and entrepreneur Toby Hopkinson. Initially operating under the name All Things Butter, the company emphasized quality and craftsmanship in its butter products.

Since its inception, All Things has broadened its product line to include cottage cheese. This strategic move marks a significant step in its growth strategy, allowing the company to diversify its offerings and appeal to a broader range of consumer preferences.

Company Plans and Expansion

Looking ahead, All Things plans to enhance its supply chain capabilities. This initiative aims to scale up cottage cheese production, ensuring that the company can meet increasing demand efficiently and sustainably. Additionally, All Things is exploring opportunities to expand into other dairy categories, signaling its ambition to become a comprehensive dairy brand.

With its roots as a viral butter content series, All Things has quickly evolved into a modern dairy brand. The company aims to reshape the traditional dairy aisle by offering products that combine quality, flavor, and cultural relevance. Having gained substantial traction, All Things is part of Tesco's Accelerator programme, aiming to build a modern British dairy brand at scale.

Significant Events and Partnerships

In a noteworthy partnership, All Things has teamed up with RSABI, pledging to donate 1% of revenue from its cottage cheese range to the organization. This reflects the company's commitment to social responsibility.

Financial Goals

All Things is targeting revenue growth of about 5.5 times year-on-year and aims for more than 10,000 retail listings in Britain this year. The company produces grass-fed butter products and has expanded its reach beyond Britain to the US market.