Yoplait Relaunches YOP to Capture Growing Dairy Drink Market

Yoplait has announced a major relaunch of its YOP drinkable yogurt range to better position itself within the rapidly expanding dairy drinks market. This relaunch features a comprehensive visual overhaul and a refined recipe to align with contemporary consumer preferences.

The dairy drinks category is currently experiencing rapid growth, largely driven by younger, health-conscious consumers. YOP has reported double-digit value growth over the past year, benefitting significantly from this trend. The updated packaging of YOP moves away from traditional dairy cues, adopting a vibrant and minimalist design aimed at attracting Gen Z and Millennial shoppers.

In addition to the visual changes, Yoplait has enhanced YOP's nutritional profile. The reformulated product now emphasizes high protein content, calcium, and Vitamin D, while reducing added sugars, in order to meet modern health standards and consumer expectations.

According to Ewa Moxham, UK head of marketing for Yoplait, almost 7 million bottles of YOP were sold in 2025, indicating a strong market presence. The brand aims to modernize its appeal and reach broader demographics with impactful marketing strategies.

Moreover, the new YOP bottles are made from 100% recyclable materials, with efforts underway to increase the proportion of recycled plastic (rPET) used, aligning with Yoplait's environmental sustainability goals.