Trust in Farmers: A Pillar for the U.S. Dairy Industry's Stability

A recent consumer research study conducted by Ketchum Appetite for Change surveyed more than 1,000 U.S. adults in July 2025. It found that 79% of Americans trust farmers to 'do the right thing' in serving the public, making them the most trusted link in the food chain. This level of trust surpasses that given to grocery stores, food processing companies, and other entities within the food system.

The National Milk Producers Federation (NMPF) considers this trust a critical element for the success of the U.S. dairy industry. The NMPF, which represents cooperatives producing over two-thirds of U.S. milk, emphasizes the importance of maintaining this confidence as a foundation for advancing the industry's policy goals.

According to the NMPF, the U.S. dairy industry is navigating a complex and fragmented global market, where consumer trust is essential for stability. The organization is leveraging this trust to advocate for better public policy in agriculture and is currently hosting a significant meeting of U.S. dairy farmers in Dallas to discuss these matters.

The survey results are seen as a testament to the integrity and commitment of American farmers, who are viewed as the bedrock of nutrition and integrity within the food system. Dairy farmers regard the trust they have earned as a serious responsibility, ensuring they continue to provide safe and nutritious food.

Ultimately, the U.S. dairy industry prides itself on being a premier source of nourishment for both domestic and global markets. By upholding the trust of consumers, the industry aims to secure its long-term prosperity and influence in an increasingly divided world.