India: Quality over cost: New-age dairy brands on the rise
Source: dairynews.today
The rising demand for preservative-free and traceable dairy products, along with the growth of quick commerce and D2C models, is driving new-age dairy brands to expand rapidly and draw in significant investor interest.
The growing demand for preservative-free and traceable dairy products is propelling the rise of new-age dairy brands, as noted in the Financial Express.
These startups are rapidly expanding and capturing investor interest, with around nine dairy startups raising funds in the past year. Brands like Doodhvale Farms and Cremeitalia have seen considerable investment, with Doodhvale experiencing an 80% revenue increase to Rs 27 crore in FY24.
New-age dairy brands are leveraging tech-driven supply chains and quick commerce platforms to reach customers.
These platforms help brands like Sid Farms and Whyte Farms bypass traditional retail logistics, contributing significantly to their sales.
Many startups are adopting a direct-to-consumer-first approach, improving margins and strengthening consumer relationships. For instance, Country Delight and Akshayakalpa have achieved significant growth and funding support.
Experts anticipate premium and specialty brands will capture a 10%-15% share of the organized dairy market within a decade. Mergers of technology and transparency, such as QR codes for real-time milk quality data, are supporting this growth trend.
"Educating consumers is key," said Sid Farms’ Chief Growth Officer, as consumers demand transparency. Companies like mooMark are emerging as B2B enablers in this ecosystem, enhancing the reach of these dairy startups with private label solutions.
These startups are rapidly expanding and capturing investor interest, with around nine dairy startups raising funds in the past year. Brands like Doodhvale Farms and Cremeitalia have seen considerable investment, with Doodhvale experiencing an 80% revenue increase to Rs 27 crore in FY24.
New-age dairy brands are leveraging tech-driven supply chains and quick commerce platforms to reach customers.
These platforms help brands like Sid Farms and Whyte Farms bypass traditional retail logistics, contributing significantly to their sales.
Many startups are adopting a direct-to-consumer-first approach, improving margins and strengthening consumer relationships. For instance, Country Delight and Akshayakalpa have achieved significant growth and funding support.
Experts anticipate premium and specialty brands will capture a 10%-15% share of the organized dairy market within a decade. Mergers of technology and transparency, such as QR codes for real-time milk quality data, are supporting this growth trend.
"Educating consumers is key," said Sid Farms’ Chief Growth Officer, as consumers demand transparency. Companies like mooMark are emerging as B2B enablers in this ecosystem, enhancing the reach of these dairy startups with private label solutions.
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