Private Label Market in MENA Retains Significant Growth Potential
According to the findings, more than 80% of consumers surveyed in the region believe that private-label products are comparable or superior to branded goods in terms of quality and value for money. The gap between the perception of private labels and their actual market share creates opportunities for retailers and food manufacturers.
The segment is gradually moving beyond low-cost products. Retail chains are expanding their ranges of premium products, health-focused foods and new categories, while simultaneously setting higher requirements for quality, safety, certification, labelling and packaging.
For dairy manufacturers, the development of private labels could become one of the channels for entering the markets of the Gulf states and other MENA countries. Working with retail chains enables manufacturers to supply products under retailers’ brands, but requires the ability to ensure consistent quality, competitive production costs and reliable supplies. Shelf life and cold-chain logistics are particularly important for fresh dairy products.
Contract manufacturing, supplier sourcing and the launch of new product lines will be discussed at Private Label Middle East 2026, which will take place at Dubai World Trade Centre on November 3–5. Confirmed visitors and buyers include Carrefour, Spinneys, Choithrams, Grandiose, Emirates Flight Catering, Noon, Talabat, Truebell and other companies operating in retail, distribution, foodservice and e-commerce.
The exhibition will bring together manufacturers from the UAE, Türkiye, Egypt, Jordan, Italy, India, China, Vietnam, Sri Lanka and the Czech Republic. The food section will feature finished products and manufacturing solutions for launching private labels, expanding product ranges, reformulating products and developing premium and value-tier lines.
Private Label Middle East will be held alongside Gulfood Manufacturing, ISM Middle East and GulfHost. The co-location of the events will bring together food manufacturers, technology suppliers, retailers, hospitality companies and contract manufacturers at one venue.
The 2nd MENA Dairy Congress will take place in Al Ain, UAE, on January 25–26, 2027. The congress will bring together milk producers and processors, government representatives, investors, industry experts and technology providers from the Middle East, North Africa and other regions.
The business programme will cover food security, the development of the MENA dairy market, supply-chain resilience, consumer trends, dairy processing, innovative dairy products, genetics, farm automation and milk production technologies for hot climates. alainfarms.com/">Al Ain Farms is the Gold Sponsor of the 2nd MENA Dairy Congress.
Detailed information about the programme and participation is available on the official MENA Dairy Congress website.
