Mengniu Launches Inspirational TV Commercial for Chinese Athletes Ahead of Paris Olympics

Over the past 25 years, Mengniu has relentlessly pursued excellence, resulting in a product portfolio spanning nine categories, all certified by EU-standard SGS. This relentless pursuit mirrors the Olympic spirit, emphasizing resolve and intense effort.

Mengniu has leveraged advancements in science, technology, and innovation to build a high-standard quality management system and address industry challenges. For example, the company developed probiotics tailored to the Chinese population, earning a national sci-tech progress award. Mengniu also operates a digital smart factory in northwestern China, achieving higher human resources efficiency than its global counterparts.

Committed to sustainability, Mengniu has transformed deserts into organic milk sources and established 30 green factories across China. It also boasts an internationally certified "zero carbon" factory, underscoring its commitment to sustainable development.

In 2019, Mengniu joined the Worldwide TOP Programme of the International Olympic Committee (IOC), reflecting its dedication to excellence and sharing the Chinese pursuit of self-improvement with athletes and consumers worldwide.

This year, Mengniu will host activities with the IOC to celebrate ordinary people's embodiment of the Olympic spirit. Additionally, Mengniu will bring a group of Chinese youth to Paris, inspiring them to dream of winning glory for their country.

As Chinese athletes compete in the Paris Olympics, Mengniu's TVC aims to inspire them and global spectators, adding new momentum to their pursuit of excellence.