Magnum Ice Cream Invests €10 Million in Hungarian Plant Modernization

Magnum Ice Cream Company (TMICC) has committed a substantial investment of HUF 4 billion (approximately €10 million) towards the modernization of its Veszprém manufacturing facility in Hungary. This investment is a crucial part of TMICC's strategy to enhance its global supply chain and increase automated production output to 230 million ice cream units annually.

The Veszprém plant, located in western Hungary, plays a pivotal role in TMICC's European operations. The modernization efforts have led to the installation of a state-of-the-art production line, which will not only cater to the Hungarian market but also supply other European retail networks.

A significant focus of the investment is on the production of Magnum Bonbons, a new bite-sized product under the Magnum brand. This product line has been developed to meet growing consumer demand for smaller, portable, and shareable ice cream options. By establishing this production line in Hungary, TMICC aims to scale its regional supply channels effectively.

Péter Konecsni, General Manager for East Europe and Hungary at TMICC, highlighted the importance of evolving consumer preferences, which are transforming ice cream into a year-round snack. He emphasized that investments like these enable the company to convert innovative ideas into scalable production solutions.

The Veszprém facility has a long-standing history in the region, originally established in 1955, and currently employs over 500 specialized workers. Following its separation from Unilever, TMICC has solidified its position as a leading global dairy processor, with €7.9 billion in revenue reported for the 2025 fiscal year. The company operates 32 factories and 13 R&D centers worldwide, distributing products to 80 international markets.