Müller and Myprotein Collaborate on Launch of High-Protein Yogurt and Dessert Range
Source: DairyNews.today
Müller Yogurt & Desserts has entered a strategic partnership with THG's renowned sports nutrition brand, Myprotein, to introduce a new range of high-protein yogurts and desserts. This innovative product line has been developed to cater to the growing demand for protein-enriched, convenient snacks among health-conscious consumers, particularly those with active lifestyles.
The collaboration focuses on creating products that align with HFSS (high fat, sugar, and salt) regulations and feature high-quality ingredients such as whey and casein proteins. The range includes three core products aimed at different customer preferences:
High-Protein Yogurts: Offered in 500g pots, these yogurts come in vanilla and natural flavors, providing 45g and 49g of protein per serving, respectively, with no added sugar.
Low-Fat Puddings: Described as indulgent yet healthy, these 200g pots come in chocolate and vanilla flavors, each offering 20g of protein.
Low-Fat Mousse: Available in rich chocolate and salted caramel, these 200g pots also deliver 20g of protein per serving.
This new range is set to tap into the fast-growing chilled yogurt and potted desserts protein segment. According to Müller, this segment is expanding at a rate four times higher than the broader yogurt market. The collaboration aims to capitalize on the surge in demand fr om consumers looking for convenient, protein-rich options while driving further growth in the category.
Richard Williams, CEO of Müller Yogurt & Desserts, commented on the partnership: "Our focus has been on how to enhance our health and nutrition offerings while introducing something unique to the dairy aisle that resonates with the evolving needs of shoppers. We identified a gap wh ere existing protein yogurt shoppers have concerns around taste and credibility in the sports nutrition sector. By combining Müller’s expertise in taste with Myprotein’s strength in sports nutrition, we believe we have created the perfect solution."
Neil Mistry, CEO of THG Nutrition, echoed this sentiment, stating: "This partnership with Müller represents an exciting step towards expanding the accessibility of high-quality protein products. As more consumers embrace the benefits of protein for everyday wellness, we are thrilled to offer this range, making nutrition both accessible and enjoyable for a wider audience."
The Müller-Myprotein range will be available in major UK retailers from 11 September, providing consumers with a new opportunity to enjoy protein-packed yogurts and desserts that cater to both indulgence and health.
High-Protein Yogurts: Offered in 500g pots, these yogurts come in vanilla and natural flavors, providing 45g and 49g of protein per serving, respectively, with no added sugar.
Low-Fat Puddings: Described as indulgent yet healthy, these 200g pots come in chocolate and vanilla flavors, each offering 20g of protein.
Low-Fat Mousse: Available in rich chocolate and salted caramel, these 200g pots also deliver 20g of protein per serving.
This new range is set to tap into the fast-growing chilled yogurt and potted desserts protein segment. According to Müller, this segment is expanding at a rate four times higher than the broader yogurt market. The collaboration aims to capitalize on the surge in demand fr om consumers looking for convenient, protein-rich options while driving further growth in the category.
Richard Williams, CEO of Müller Yogurt & Desserts, commented on the partnership: "Our focus has been on how to enhance our health and nutrition offerings while introducing something unique to the dairy aisle that resonates with the evolving needs of shoppers. We identified a gap wh ere existing protein yogurt shoppers have concerns around taste and credibility in the sports nutrition sector. By combining Müller’s expertise in taste with Myprotein’s strength in sports nutrition, we believe we have created the perfect solution."
Neil Mistry, CEO of THG Nutrition, echoed this sentiment, stating: "This partnership with Müller represents an exciting step towards expanding the accessibility of high-quality protein products. As more consumers embrace the benefits of protein for everyday wellness, we are thrilled to offer this range, making nutrition both accessible and enjoyable for a wider audience."
The Müller-Myprotein range will be available in major UK retailers from 11 September, providing consumers with a new opportunity to enjoy protein-packed yogurts and desserts that cater to both indulgence and health.
23.09.2024
Carbon emissions in global milk production - the elephant in the room
I have been thinking to make this post yes/ no. I decided for yes and like to ask everyone to not "shoot the messenger". The chart shows an analysis of IFCN Dairy Research Network from the 2024 supporter conference in Poland.
