Graham's Family Dairy Launches Festive Campaign Highlighting Traditional Values

Scottish Dairy Farm of the Year winner, Graham's Family Dairy, has launched a new advertising campaign titled 'Make it a Gold Christmas' for the festive season. The campaign, which includes a series of short films, celebrates five generations of the Graham family's dairy farming heritage. It was developed by Today, a student-run agency founded by Jack Allan, giving emerging talent real-world industry experience.

Carol Graham, marketing director at Graham’s Family Dairy, emphasized the brand's commitment to its Scottish roots and its collaboration with local media students. She stated, “We created this to not only deliver a festive feel-good moment from our family to yours, but to highlight the powerful consumer shift we’re seeing across the dairy category.”

The campaign will be broadcast across STV and digital channels. Additionally, the company is partnering with cookery schools in Edinburgh and London to showcase the flavor profile of its Gold Top milk in festive recipes. In Edinburgh, an event will be held in collaboration with Carina Contini, while in London, a pop-up event will take place at Auld Hag’s ‘The Shoap’, London's first dedicated Scottish deli.

Graham's Family Dairy, founded in 1939 with just 12 cows, has grown into Scotland's leading dairy brand. The campaign highlights the company's continued focus on quality, natural dairy products and celebrates the role of dairy in bringing families together during the Christmas season.