Fonterra Addresses Misuse Claims Over Climate-Impact Feed Additive

Fonterra, New Zealand's dairy behemoth, has taken to social media to address and reassure its clientele that it is not incorporating a feed additive designed to reduce cows' climate impact into its practices. The clarification comes in response to circulating misinformation regarding the use of Bovaer, a supplement that can decrease methane emissions from cows by approximately one-third.

While a trade expert highlights the imperative for food exporters to mitigate the environmental effects of their products to gain entry into the most profitable global markets, Fonterra's involvement in this discourse underlines the competitive pressures faced by the industry.

At present, Bovaer is not utilized in New Zealand, partly due to local trials indicating limited effectiveness in cows predominantly grazing on pasture. The additive's role in lessening methane emissions remains in regulatory limbo, reflecting broader challenges in global agricultural practices aimed at addressing climate change impacts.