Fonterra’s innovations help athletes stay on top of their mental health game
Athletes’ mental health has been in the international spotlight recently and Fonterra is developing ways to help Kiwi sportsmen and women to put their own wellbeing first.
In the past few years, high-profile athletes, such as American gymnast Simone Biles, and previous no.1 seed women’s tennis player, Naomi Osaka, have withdrawn from global sporting events, prioritising their mental health over competition.
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Athletes’ mental health has been in the international spotlight recently and Fonterra is developing ways to help Kiwi sportsmen and women to put their own wellbeing first.
In the past few years, high-profile athletes, such as American gymnast Simone Biles, and previous no.1 seed women’s tennis player, Naomi Osaka, have withdrawn from global sporting events, prioritising their mental health over competition.
The co-op had an extensive history of protein innovation and often created products with athletes in mind, Managing Director of Fonterra’s Europe region, Mike Bones said.
“We actually commissioned some research in New Zealand with New Zealand athletes, to understand how we might be able to help them,” Bones told The Country Sport Breakfast’s, Brian Kelly.
Fonterra’s Nutiani protein and phospholipid powder ranked the highest, with 58 per cent of athletes who tested it, over a period of 30 days, noticing an improvement in their mental wellbeing, he said.
Nutiani is Fonterra’s new business-to-business brand, launched last year to help the co-op target the multi-billion dollar health and wellness market.
It was great to see the brand in action, Bones said.
Link to the source: https://www.nzherald.co.nz/the-country/listen/how-fonterra-helps-athletes-stay-on-top-of-their-menta...
