El Rosquinense Produces Up to 800 Tonnes and Expands Exports
El Rosquinense, based in Cañada Rosquín in Santa Fe province, employs 40 people and has produced dulce de leche for five decades. Its monthly output ranges from 700 to 800 tonnes. The company is pursuing greater efficiency and increased exports as domestic demand in Argentina remains weak.
Chile has been an established market for the company for five years. Agreements reached in May enabled El Rosquinense to enter Brazil in 2026, while Bolivia was also added to its customer base. During the Santa Fe Business Forum, the company held meetings with prospective clients from Colombia and Peru.
“This business environment is very favourable and suitable for that,” said Alfredo Ávila, the company’s managing partner. El Rosquinense’s stated objective for 2026 is to add three international destinations. With Brazil and Bolivia already included, it is considering Paraguay or Colombia for the remaining market.
The company supplies the alfajore and ice-cream industries, which are important users of dulce de leche. Ávila cited national production of about 12m alfajores a day and annual ice-cream consumption of between 10 and 11 litres per person. He said dulce de leche has historically accounted for roughly 30% of the volume used in the ice-cream segment.
“Those two value chains pull demand, and we move with them,” Ávila said. The company says current economic conditions require it to reassess how it competes, but it does not plan to lower costs by changing raw materials in ways that could affect product quality.
Its efficiency programme focuses on energy use, input optimisation, and operational and environmental improvements. El Rosquinense operates under certified standards and maintains a quality-assurance system, which it considers important when supplying industrial customers. “Rather than reducing costs today through a change in raw materials, the aim is to seek efficiency,” Ávila said.
The company is combining efforts to develop its Argentine business with plans for a wider international presence. It has identified a recovery in domestic consumption as an important factor for the coming months, while exports provide another channel for maintaining expansion. El Rosquinense now aims to finish 2026 with three new markets for its Argentine dulce de leche.
