Ehrmann Collaborates with Glow25 to Launch Collagen-Infused Coffees in Germany

German dairy group Ehrmann has teamed up with beauty and wellness company Glow25 to launch a new line of ready-to-drink (RTD) coffees infused with collagen. The products, branded as Glow to Go Coffees, contain 15g of bovine collagen hydrolysate per 250ml bottle and will be available in caramel and caffé latte flavors. Retailers like Rewe, Edeka, Budni, and Müller will sell the coffees for €2.99 ($3.42), and they will also be available through Amazon and Glow25’s website.

The initiative combines Glow25’s expertise in the collagen category with Ehrmann’s experience in product development and distribution. The collaboration is planned to last several years, with future product expansions in RTD formats and other complementary products.

Ehrmann, known for producing a variety of dairy products such as yogurts and milk-based drinks, will leverage its subsidiary, Saliter, to develop functional beverages and specialty foods. Kurt Hardt from Ehrmann's board emphasized that Glow25’s digital and brand strengths align well with Ehrmann’s retail reach.

Each bottle of the new coffee drinks will also include 25mg of caffeine per 100ml, along with biotin and niacin. These ingredients are noted for supporting skin and hair maintenance and reducing tiredness and fatigue, respectively.

Glow25, founded in 2019, is recognized as one of the fastest-growing brands in the ingestible beauty sector, primarily producing collagen powders. The company claims a customer base of over 2.5 million in the DACH region and sells products in France and the Netherlands.

Glow25 CEO Steven Mattwig highlighted the partnership's potential to create functional beverages on a larger scale, leveraging Ehrmann's production and sales expertise.