Danone Commits €100 Million Investment in Mexico for 2024
Source: The DairyNews
In celebration of its 50th anniversary in Mexico, global food company Danone has unveiled plans for a substantial investment of 100 million euros in the country. The announcement was made by Emilio Aguilar, the Vice President of Public Affairs for Danone, during a press conference.
The capital injection aligns with the company's ongoing commitment to its Mexican operations, focusing on sustaining production lines and fostering innovation.
Emphasizing the company's dedication to growth, Aguilar stated, "To grow our legacy, we are going to continue innovating, continue growing, and continue investing in our business." The significant investment underscores Danone's confidence in the Mexican market and its long-standing presence in the region.
As part of its strategy for the Mexican market, Danone entered the plant milk sector in the past year with the introduction of "Bye Bye Muu." Additionally, the company presented a sustainable initiative for its Bonafont brand, featuring a bottle made from recycled material and devoid of labels. While specifics about upcoming products were not disclosed, Danone remains committed to adapting to consumer trends and driving innovation.
Reflecting on the company's performance in 2023, Aguilar mentioned sustained growth, although precise sales figures were not disclosed. Danone navigated the changing landscape post-pandemic, witnessing a positive impact as offices and schools resumed operations.
In response to evolving consumer preferences, Danone adjusted its product formats, moving away from family-sized presentations and returning to on-the-go formats. This strategic shift aligns with increased demand following the return to schools and workplaces.
Looking ahead, Danone anticipates maintaining sustained growth in 2024, acknowledging the potential challenges posed by the upcoming elections. Aguilar expressed confidence in the company's ability to overcome such challenges, emphasizing their core functions of production, job creation, and ensuring product availability on shelves for consumers.
Emphasizing the company's dedication to growth, Aguilar stated, "To grow our legacy, we are going to continue innovating, continue growing, and continue investing in our business." The significant investment underscores Danone's confidence in the Mexican market and its long-standing presence in the region.
As part of its strategy for the Mexican market, Danone entered the plant milk sector in the past year with the introduction of "Bye Bye Muu." Additionally, the company presented a sustainable initiative for its Bonafont brand, featuring a bottle made from recycled material and devoid of labels. While specifics about upcoming products were not disclosed, Danone remains committed to adapting to consumer trends and driving innovation.
Reflecting on the company's performance in 2023, Aguilar mentioned sustained growth, although precise sales figures were not disclosed. Danone navigated the changing landscape post-pandemic, witnessing a positive impact as offices and schools resumed operations.
In response to evolving consumer preferences, Danone adjusted its product formats, moving away from family-sized presentations and returning to on-the-go formats. This strategic shift aligns with increased demand following the return to schools and workplaces.
Looking ahead, Danone anticipates maintaining sustained growth in 2024, acknowledging the potential challenges posed by the upcoming elections. Aguilar expressed confidence in the company's ability to overcome such challenges, emphasizing their core functions of production, job creation, and ensuring product availability on shelves for consumers.
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