Co-op Introduces 'Buy British' Section in Show of Support for UK Farmers
Source: The DairyNews
Joining a growing trend among retailers, Co-op has unveiled plans for a 'Buy British' section on its website, reaffirming its commitment to supporting British farmers.
This move by the convenience retailer follows similar initiatives by several other supermarkets, aligning with consumer demand for locally sourced products.
The new 'Buy British' section on Co-op's online delivery platform aims to provide consumers with a convenient way to access a wide range of high-quality British-sourced products. It will feature 100% British beef, pork, and chicken ranges, along with fresh fruits, vegetables, eggs, milk, and cheese lines.
Adele Balmforth, propositions director at Co-op, emphasized the importance of food provenance to their members, stating, “We continue our longstanding support for British farmers, growers, and local suppliers, championing home-grown produce, protein, and products."
The introduction of the 'Best of British' pages on Co-op's online platform reflects their dedication to making it easier for customers to choose British products, thereby supporting local livelihoods and meeting consumer preferences.
This announcement comes at a time when food security and sustainability are gaining prominence on the political agenda. With over 120 cross-party MPs signing an open letter urging retailers to promote UK-grown produce, initiatives like Co-op's 'Buy British' section are welcomed.
Defra Secretary Steve Barclay commended Co-op's initiative, stating, “UK farmers produce exceptional food to world-class standards. It’s great to see British supermarkets like Co-op celebrating homegrown and reared produce by making it easier for customers to back our farmers and choose British food.”
Co-op's move follows similar actions by Morrisons, Sainsbury's, Aldi, and Ocado, all of which have introduced 'buy British' sections to their websites. These initiatives aim to empower shoppers to support British businesses and contribute to the sustainability of the local food industry.
The new 'Buy British' section on Co-op's online delivery platform aims to provide consumers with a convenient way to access a wide range of high-quality British-sourced products. It will feature 100% British beef, pork, and chicken ranges, along with fresh fruits, vegetables, eggs, milk, and cheese lines.
Adele Balmforth, propositions director at Co-op, emphasized the importance of food provenance to their members, stating, “We continue our longstanding support for British farmers, growers, and local suppliers, championing home-grown produce, protein, and products."
The introduction of the 'Best of British' pages on Co-op's online platform reflects their dedication to making it easier for customers to choose British products, thereby supporting local livelihoods and meeting consumer preferences.
This announcement comes at a time when food security and sustainability are gaining prominence on the political agenda. With over 120 cross-party MPs signing an open letter urging retailers to promote UK-grown produce, initiatives like Co-op's 'Buy British' section are welcomed.
Defra Secretary Steve Barclay commended Co-op's initiative, stating, “UK farmers produce exceptional food to world-class standards. It’s great to see British supermarkets like Co-op celebrating homegrown and reared produce by making it easier for customers to back our farmers and choose British food.”
Co-op's move follows similar actions by Morrisons, Sainsbury's, Aldi, and Ocado, all of which have introduced 'buy British' sections to their websites. These initiatives aim to empower shoppers to support British businesses and contribute to the sustainability of the local food industry.
