Asda champions Welsh dairy with launch of locally sourced milk

This introduction of Asda Welsh milk underscores the retailer's ongoing dedication to providing customers with top-quality, locally sourced goods. By offering milk that is produced, processed, and packaged in Wales, Asda aims to deliver an authentic taste of Welsh excellence to its customers.

The arrival of Welsh milk on Asda's shelves next Wednesday represents a remarkable collaboration between Arla dairy farmers, Pembrokeshire Creamery, and Asda. From the verdant pastures of Wales to the cutting-edge processing facility, every aspect of the production process remains rooted within Wales.

Jenny Cannon, Asda's Senior Director of Food Buying, remarked, "After months of meticulous planning, we are thrilled to finally unveil Welsh milk sourced, processed, and packed in Wales on the shelves of our stores. This not only underscores our commitment to supporting local farmers and producers but also allows our customers to savor the exceptional taste of milk processed right in their own backyard. We have a rich history of championing numerous local suppliers in Wales, and we take pride in our continued contribution to the growth and prosperity of the Welsh dairy industry."

Mark McQuade, Managing Director of Pembrokeshire Creamery, added, "We are tremendously excited to collaborate with Arla Welsh Farmers to introduce milk that is produced, processed, and packaged in Wales to Asda's Welsh stores. This move heralds an exciting era for the Welsh dairy sector, offering customers across Wales the chance to enjoy high-quality, authentically Welsh milk."

Huw Irranca-Davies, Cabinet Secretary for Climate Change and Rural Affairs, expressed his support, stating, "I am pleased to hear of this announcement by Asda in support of our Welsh dairy sector. We have been working closely with Asda to expand the range of Welsh Food and Drink products available in their stores across Wales and the UK."

Asda's Welsh stores will offer a variety of Welsh milk options, including whole, semi-skimmed, and skimmed varieties, catering to the diverse preferences of its customers. With this launch, Asda reaffirms its commitment to meeting the needs and desires of its customers.

The introduction of Welsh milk in Asda's Welsh stores represents a significant milestone for the local dairy industry, advancing support for local farmers, promoting local production, and celebrating the exceptional produce of Wales.