Alpura Enters Cheese Market, Shaking Up the Dairy Industry in Mexico

For producers and industry analysts, Alpura's foray into the cheese market is not just about new products; it's a declaration of intent to intensify competition in a dynamic sector highly valued by Mexican consumers. The company's commitment to using solely domestically sourced milk from its own dairy farms highlights a focus on quality and strengthens the proposition to Mexican families by supporting the national dairy farming industry.

The new cheese range is positioned as nutritionally rich, emphasizing high calcium and protein content, which Alpura claims can equate to the nutritional value found in up to 14 glasses of whole milk per serving of their sliced Manchego cheese. This move forms part of Alpura's broader strategy to diversify its product portfolio, which also includes recent launches in Greek yogurt and ice creams.

Alpura aims to capture a 10-point increase in market share within the cheese segment and enhance its production to more than 250,000 liters per day. This strategic diversification and expansion illustrate the company's ambition to solidify its place as a comprehensive leader in Mexico's dairy table, enhancing national competitiveness and milk production.