All Things Butter, British Organic Dairy Brand Debuts in Major Supermarkets
Source: The DairyNews
In a move set to tantalize taste buds across the UK, Sainsbury’s and Asda have announced the arrival of All Things Butter, a British organic dairy brand, on their shelves nationwide.
This breakthrough marks a pivotal moment for All Things Butter, securing its premier major nationwide listings in some of the country's top supermarkets.
Having made its debut in November 2023, All Things Butter was propelled by a pre-seed funding surge of over £530,000, drawing support from Hollywood luminaries Josey McNamara and Thomas Ackerley, co-founders of Lucky Chap Entertainment, renowned for producing box office hits like "Barbie" and the gripping comedy thriller "Saltburn". Additionally, the brand received backing from seasoned consumer brand investor Adam Levene.
All Things Butter sets itself apart by revolutionizing the traditional dairy landscape with a chef-driven approach that introduces an enticing flavor spectrum while championing British farming.
The brand has enjoyed a meteoric rise since its launch, boasting sales of over 100,000 blocks of butter within its initial ten weeks. Furthermore, All Things Butter recently pledged 1% of its revenue to RABI, a charity supporting the nation's agricultural sector.
Toby Hopkinson, co-founder of All Things Butter, expressed excitement about the brand's expansion, emphasizing the commitment to bolstering retail presence, supporting British agriculture, and showcasing the versatility of butter in everyday cooking.
This supermarket expansion signifies a substantial leap for All Things Butter, which has already established a presence in Ocado, Planet Organic, Gopuff, Zapp, Getir, Modern Milkman, and various independent and wholesale channels. With plans for further national retailer partnerships in 2024, All Things Butter promises an exciting year ahead for butter aficionados nationwide.
Having made its debut in November 2023, All Things Butter was propelled by a pre-seed funding surge of over £530,000, drawing support from Hollywood luminaries Josey McNamara and Thomas Ackerley, co-founders of Lucky Chap Entertainment, renowned for producing box office hits like "Barbie" and the gripping comedy thriller "Saltburn". Additionally, the brand received backing from seasoned consumer brand investor Adam Levene.
All Things Butter sets itself apart by revolutionizing the traditional dairy landscape with a chef-driven approach that introduces an enticing flavor spectrum while championing British farming.
The brand has enjoyed a meteoric rise since its launch, boasting sales of over 100,000 blocks of butter within its initial ten weeks. Furthermore, All Things Butter recently pledged 1% of its revenue to RABI, a charity supporting the nation's agricultural sector.
Toby Hopkinson, co-founder of All Things Butter, expressed excitement about the brand's expansion, emphasizing the commitment to bolstering retail presence, supporting British agriculture, and showcasing the versatility of butter in everyday cooking.
This supermarket expansion signifies a substantial leap for All Things Butter, which has already established a presence in Ocado, Planet Organic, Gopuff, Zapp, Getir, Modern Milkman, and various independent and wholesale channels. With plans for further national retailer partnerships in 2024, All Things Butter promises an exciting year ahead for butter aficionados nationwide.
