Akshayakalpa's Strategy to Transform India's Dairy Industry with High-Protein Milk

Akshayakalpa, a premium dairy firm, is set to redefine the Indian dairy landscape with its high-protein milk strategy. The company has set an ambitious revenue target of ₹600 crore by focusing on high-protein milk products and strengthening partnerships with farmers. This move is part of a broader strategy to address India's widespread protein deficiency, which affects over 75% of the population, according to the Indian Market Research Bureau.

The company currently processes 1.75 lakh litres of milk daily, collaborating with 2,200 farmers across its production clusters in Karnataka, Tamil Nadu, and Telangana. Akshayakalpa plans to increase its facility capacity utilization from the current 50% to 70% by next year, facilitating expansion into western regions of India.

A key component of Akshayakalpa's strategy is the launch of a high-protein milk product that offers 25 grams of protein in a 250 ml serving. This product targets consumers seeking alternatives to traditional whey protein supplements and places Akshayakalpa in competition with major players like Amul, Mother Dairy, and Country Delight in the value-added dairy market.

Despite its smaller scale compared to industry giants, Akshayakalpa maintains a distinct brand premium due to its organic dairy model. The company's organic pasteurized cow milk is priced at ₹42 per half-litre, higher than the ₹24 price for a comparable product from the Karnataka Milk Federation's Nandini brand. This pricing reflects a robust consumer demand for premium-quality dairy products in urban markets.

Akshayakalpa anticipates that its focus on protein-fortified dairy products will drive an operating revenue growth of over 50%, aiming for nearly ₹600 crore in fiscal 2026. This growth is supported by strong market trends and increasing awareness of protein's importance in urban India.