Aduro Communications expands role with Kerry Dairy, secures six-figure brief for Smug Dairy Launch

Tasked with executing the PR, social, and influencer programs for the £5 million integrated marketing launch, Aduro is working in collaboration with BMB, Dentsu, and Melli. The campaign features TV, out-of-home, media relations, influencer marketing, and both organic and paid social media.

Smug Dairy, which blends oat and dairy, hit the shelves in Sainsbury’s, Morrisons, and Tesco supermarkets in April. Aduro will continue to support the above-the-line (ATL) campaign throughout the summer, enhancing the launch with social content and other promotional activities.

This new account builds on Aduro’s existing work for Kerry Dairy, which includes managing PR for the Strings & Things and Pure brands. Other recent client acquisitions for Aduro include Homebase and Dr. Seuss.

Natalie Luke, Founder and Managing Director of Aduro, remarked, “2023 was a strong year for Aduro, where we saw fee billing double. Big wins like Kerry Dairy were a key part of that success and to see our relationship with Kerry Dairy continue to grow in 2024 is testament to the team’s hard work.”

Photo by provokemedia.com