Yoplait unveils new recyclable bottle for Yop

Yoplait is introducing a new recyclable PET bottle across its 500g and 825g formats from this month. Featuring clear PET and including 35% RPET, the bottles have a new mico-perforated sleeve with clear instructions for the consumer to remove before being put into the recycling bin.

Each bottle now also has an attached cap, enabling the PET bottle and cap to be easily sorted and recycled and to help minimise littering.

“Our ambition is for all of our packaging to be recyclable by the end of 2025," explains Antoine Hours, general manager at Yoplait UK. “We are confident that we can move towards being a more circular brand as technologies and infrastructures become more sophisticated.”

In addition to the new recyclable bottle, Yop will also feature the new Yoplait logo and include more information on the back of the pack to educate consumers about Yop as a yoghurt drink, highlighting its nutritional content such as protein, calcium, and vitamin D. Yop is available in Strawberry and Raspberry flavours, targeted at 15-24 year olds.