Yeo Valley Acquires The Collective UK Amid Dairy Sector Consolidation
Source: dairynews.today
Yeo Valley Production has acquired Epicurean Dairy (UK), the parent company of premium yogurt brand The Collective, in a deal that strengthens its position in the competitive UK dairy market.
The acquisition expands Yeo Valley’s product portfolio and manufacturing capabilities, aligning with its strategy to capitalize on The Collective’s strong brand presence and expertise in the premium yogurt segment.
“The Collective brand is renowned for never compromising on quality and market-leading taste,” said Rob Sexton, CEO of Yeo Valley Production. “This agreement ensures the brand continues to deliver taste-led innovation and great value. Together, we have ambitious plans to drive the growth of delicious British dairy.”
The move reflects broader shifts in the UK yogurt market, where demand for high-quality, natural, and high-protein dairy products is rising. The Collective, known for its distinctive flavors and premium ingredients, has built a loyal consumer base in the gourmet dairy space.
Sarah Smart, CEO of The Collective UK, described the acquisition as a natural progression given the long-standing partnership between the two companies. “Yeo Valley Production has been integral to The Collective’s growth journey, and our shared commitment to sustainability and quality makes this an ideal fit,” she said.
The deal positions Yeo Valley to better compete with both multinational dairy corporations and independent premium brands. It also opens opportunities for further investment in functional and high-protein dairy segments, which have seen strong growth in recent years.
With increasing competition from plant-based alternatives and fluctuating dairy prices, the success of the acquisition will depend on Yeo Valley’s ability to integrate The Collective effectively while maintaining product innovation and quality.
“The Collective brand is renowned for never compromising on quality and market-leading taste,” said Rob Sexton, CEO of Yeo Valley Production. “This agreement ensures the brand continues to deliver taste-led innovation and great value. Together, we have ambitious plans to drive the growth of delicious British dairy.”
The move reflects broader shifts in the UK yogurt market, where demand for high-quality, natural, and high-protein dairy products is rising. The Collective, known for its distinctive flavors and premium ingredients, has built a loyal consumer base in the gourmet dairy space.
Sarah Smart, CEO of The Collective UK, described the acquisition as a natural progression given the long-standing partnership between the two companies. “Yeo Valley Production has been integral to The Collective’s growth journey, and our shared commitment to sustainability and quality makes this an ideal fit,” she said.
The deal positions Yeo Valley to better compete with both multinational dairy corporations and independent premium brands. It also opens opportunities for further investment in functional and high-protein dairy segments, which have seen strong growth in recent years.
With increasing competition from plant-based alternatives and fluctuating dairy prices, the success of the acquisition will depend on Yeo Valley’s ability to integrate The Collective effectively while maintaining product innovation and quality.
