‘We have more ideas than the market can take’: Alt dairy brands talk R&D, consumer trends and embracing innovation
Sourse: dairynews.today
The landscape of dairy alternatives is rapidly evolving, with brands exploring innovations from plant-based to precision fermentation to create new products. As the once fast-growing plant-based milk category matures, startups face political and regulatory challenges in novel areas like precision fermentation, cell-based, and hybrid dairy.
A Danish startup, PlanetDairy, launched hybrid milk combining cow’s milk and plant proteins, aiming to appeal to eco-conscious consumers while reducing carbon emissions by 30%-40%. This product is strategically priced and marketed alongside traditional milk. Meanwhile, Rude Health, part of the Oddlygood Group, emphasizes clean-label formulations to enhance flavor, nutrition, and functionality.
The company's focus on natural ingredients aligns with consumer preferences, proven by their Roasted Almond Organic drink. ImaginDairy in Israel takes the lead in fermentation-derived dairy, overcoming regulatory hurdles preventing its products from entering the EU market by collaborating with Strauss Group to deliver nature-identical proteins. As shown in Israel, successful alt dairy implementations can potentially inspire broader market adoption.
The company's focus on natural ingredients aligns with consumer preferences, proven by their Roasted Almond Organic drink. ImaginDairy in Israel takes the lead in fermentation-derived dairy, overcoming regulatory hurdles preventing its products from entering the EU market by collaborating with Strauss Group to deliver nature-identical proteins. As shown in Israel, successful alt dairy implementations can potentially inspire broader market adoption.
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