Vinamilk Showcases Brand Evolution at Global Dairy Congress 2026
Vinamilk, Vietnam's leading dairy company, presented its 50-year journey of brand transformation at the Global Dairy Congress 2026 under the theme 'Fit for Purpose.' The congress, held in 2026, brought together industry leaders to discuss the future of dairy in the context of evolving consumer expectations.
Richard Hall, Chairman of the Global Dairy Congress, emphasized a shift in the industry where growth is no longer solely measured by production scale or sales volume, but by a company's ability to align with changing consumer priorities. Vinamilk's keynote, titled '50 Years, One Purpose: Relentless Brand Transformation,' showcased how the company has continuously evolved to meet societal changes and consumer needs.
According to Nguyen Quang Tri, Marketing Executive Director of Vinamilk, the company has always prioritized consumer needs, focusing on nutrition, health, and sustainability. Recent research by Innova Market Insights reveals that nearly 60% of consumers are increasing their protein intake, while 59% prioritize gut health, underscoring the shift in consumer expectations.
Vinamilk's product innovations, such as Optimum Gold A2 and Green Farm High Protein Fresh Milk, are designed to meet these emerging consumer preferences. The company's booth at the congress attracted significant interest with these new offerings.
Beyond nutrition, Vinamilk also caters to consumer demands for convenience and enjoyment, as seen in products like Green Farm Drinking Yogurt and SuSu Cheese Lollipops. These products combine nutritional benefits with everyday appeal, reflecting the company's commitment to understanding and adapting to consumer needs.
Vinamilk's experience over five decades demonstrates the necessity of adaptability for sustainable growth. The company remains committed to improving nutrition and creating lasting value for consumers, supported by its global network of partners, 16 factories, and 15 internationally certified farms.
