Tillamook CEO Patrick Criteser to Step Down
Source: The DairyNews
Patrick Criteser, President and CEO of Tillamook County Creamery Association (TCCA), will be stepping down later this year.
The TCCA Board of Directors has announced the selection of David Booth, currently serving as TCCA's Executive Vice President of Brand Growth & Commercialization, to succeed Criteser as President and CEO. This transition aligns with the organization's established succession plan and has received Criteser's endorsement.
Criteser, who has led the farmer-owned cooperative since 2012, leaves behind a legacy of significant growth and transformation. Under his stewardship, Tillamook has evolved into one of the nation's largest and fastest-growing dairy companies, earning recognition such as Dairy Foods' 2022 Processor of the Year. Criteser expressed confidence in Booth's ability to continue driving Tillamook's success, citing his leadership skills and strategic vision.
Acknowledging Criteser's contributions, TCCA Chair of the Board Shannon Lourenzo expressed gratitude for his leadership over the past 12 years. She highlighted Tillamook's remarkable achievements under Criteser's guidance, including its status as a $1.3 billion business and its widespread consumer reach. Lourenzo expressed confidence in Booth's capabilities, emphasizing his leadership talent and his role in shaping Tillamook's growth strategy.
Criteser will continue serving as CEO until his departure later this year, while Booth assumes the role of President immediately. Together with the TCCA board and executive leadership team, they will orchestrate a seamless transition plan to ensure continued business success. Upon Criteser's exit, Booth will assume the combined roles of President and CEO.
Booth, who joined TCCA in 2015, brings extensive experience to his new position. His tenure at Tillamook has been marked by achievements in sales, marketing, and strategic partnerships with retailers nationwide. With nearly 30 years of executive experience, including significant roles at ConAgra Foods, Booth is poised to lead Tillamook into its next phase of growth. He expressed enthusiasm for the opportunity to collaborate with Tillamook's farmer-owners and dedicated employees, emphasizing the company's strong culture and organizational momentum as catalysts for future success.
Criteser, who has led the farmer-owned cooperative since 2012, leaves behind a legacy of significant growth and transformation. Under his stewardship, Tillamook has evolved into one of the nation's largest and fastest-growing dairy companies, earning recognition such as Dairy Foods' 2022 Processor of the Year. Criteser expressed confidence in Booth's ability to continue driving Tillamook's success, citing his leadership skills and strategic vision.
Acknowledging Criteser's contributions, TCCA Chair of the Board Shannon Lourenzo expressed gratitude for his leadership over the past 12 years. She highlighted Tillamook's remarkable achievements under Criteser's guidance, including its status as a $1.3 billion business and its widespread consumer reach. Lourenzo expressed confidence in Booth's capabilities, emphasizing his leadership talent and his role in shaping Tillamook's growth strategy.
Criteser will continue serving as CEO until his departure later this year, while Booth assumes the role of President immediately. Together with the TCCA board and executive leadership team, they will orchestrate a seamless transition plan to ensure continued business success. Upon Criteser's exit, Booth will assume the combined roles of President and CEO.
Booth, who joined TCCA in 2015, brings extensive experience to his new position. His tenure at Tillamook has been marked by achievements in sales, marketing, and strategic partnerships with retailers nationwide. With nearly 30 years of executive experience, including significant roles at ConAgra Foods, Booth is poised to lead Tillamook into its next phase of growth. He expressed enthusiasm for the opportunity to collaborate with Tillamook's farmer-owners and dedicated employees, emphasizing the company's strong culture and organizational momentum as catalysts for future success.
