Starbucks and Arla Foods Launch New Protein Coffee Drink Across the UK
Starbucks, in collaboration with Arla Foods, has introduced a new product to its ready-to-drink portfolio in the UK, the Starbucks Protein Drink with Coffee.
This marks Starbucks' first venture into the protein drink market in the region, with plans to expand into Europe, the Middle East, and Asia next year. Each 330ml bottle contains 20 grams of protein and combines Starbucks' Arabica coffee with creamy low-fat milk supplied by Arla Foods, all without added sugar.
Charlotta Oldham, Marketing Director for Starbucks EMEA, stated, "Our move into the protein drinks market is aimed at providing a nutritious yet flavorful option that aligns with our consumers' active lifestyles. The Starbucks Protein Drink with Coffee is our first such offering in the UK, created under the principle that taste should not be sacrificed for health benefits."
Charlotta Oldham, Marketing Director for Starbucks EMEA, stated, "Our move into the protein drinks market is aimed at providing a nutritious yet flavorful option that aligns with our consumers' active lifestyles. The Starbucks Protein Drink with Coffee is our first such offering in the UK, created under the principle that taste should not be sacrificed for health benefits."
The drink is available in three flavors: Caffe Latte, Chocolate Mocha, and Caramel Hazelnut, catering to a variety of taste preferences.
