SADAFCO Showcases Commitment to Hajj Pilgrims at Jeddah Exhibition
Saudia Dairy & Foodstuff Company (SADAFCO), a leading producer of dairy products, ice cream, and tomato paste, has underlined its commitment to the Kingdom’s Vision 2030 by actively participating in the prestigious Hajj Conference and Exhibition. The event, held annually in Jeddah, serves as a key platform for businesses to connect with stakeholders in the vital pilgrimage sector, showcasing innovations designed to enhance the experience of millions of pilgrims.
SADAFCO’s presence at the event highlights its strategic role in supporting the Kingdom’s efforts to elevate services provided to Hajj pilgrims. With a broad portfolio of high-quality products tailored to meet the needs of visitors, SADAFCO is determined to provide reliable food solutions that enhance the comfort and well-being of attendees.
Strengthening Industry Partnerships
The conference allowed SADAFCO to establish and strengthen partnerships with key players in the Hajj ecosystem, including catering companies, hotels, and Hajj service providers. These collaborations are pivotal as the company seeks to expand its footprint in the burgeoning Hajj services market, a sector experiencing rapid growth in alignment with Saudi Arabia’s ambitious tourism and hospitality goals.
“This is an important opportunity to not only showcase our products but to actively contribute to the Kingdom’s strategic vision for enhancing the Hajj experience,” said a SADAFCO spokesperson.
Aligning with Vision 2030
Hajj, one of the world’s largest religious gatherings, is a cornerstone of Saudi Arabia’s tourism sector and a focal point of its Vision 2030 initiative. The plan emphasizes innovation, sustainability, and quality of service—principles that SADAFCO has integrated into its operations. By aligning with the government’s goals, SADAFCO has positioned itself as a reliable partner in delivering exceptional hospitality and service to pilgrims.
The company’s participation in the conference reflects its broader strategy of leveraging its expertise in the food and beverage industry to support national priorities. As demand for Hajj-related services grows, SADAFCO remains committed to advancing its reputation for reliability, quality, and innovation.
A Heritage of Excellence
Founded in 1976 and headquartered in Jeddah, SADAFCO is a publicly listed company that has become a household name in Saudi Arabia. Its Saudia brand leads the market in milk, tomato paste, and ice cream, with a distribution network spanning 24 locations across the Kingdom and exports to multiple countries in the MENA region.
With decades of experience and a forward-looking approach, SADAFCO continues to solidify its role as a key contributor to Saudi Arabia’s economic and social development, ensuring it remains at the forefront of supporting the Kingdom’s aspirations.
About SADAFCO:
SADAFCO, established in 1976, produces high-quality food products under the Saudia brand. Headquartered in Jeddah, the company operates 24 distribution depots across Saudi Arabia and exports to several MENA countries. It is a market leader in dairy, tomato paste, and ice cream, maintaining a strong commitment to quality and innovation.
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