QNY Creative Launches 'Our Roots Remain' Campaign for Oak Farms Dairy

QNY Creative has been named the agency of record for Oak Farms Dairy, a brand under Dairy Farmers of America (DFA). The partnership has begun with the launch of an integrated campaign titled 'Our Roots Remain,' aimed at reconnecting Oak Farms with its Texas heritage. This campaign is deployed across multiple platforms including linear TV, connected TV, out-of-home, paid social media, influencer marketing, and community-based activations.

The 'Our Roots Remain' campaign aims to remind consumers of the values of family, community, and hard work that define Texas, as expressed by James Ferranti, Partner and Chief Marketing Officer at QNY Creative. The central theme focuses on maintaining a connection to trusted brands within communities amidst the rapidly changing world.

The campaign's narrative focuses on a multigenerational Texas family whose life events revolve around an oak tree, symbolizing Oak Farms' enduring presence through significant moments. This representation highlights the brand's legacy and its deep-rooted connection with Texas families over generations.

Michael Aronson, Director of Film at QNY Creative, emphasized capturing life-defining moments through the perspective of a woman transitioning from childhood to motherhood. The campaign also features a commercial with the song 'Home' by Greg Holden, adding emotional depth to the storytelling.

Rebecca Heagney, Vice President of Marketing at DFA Dairy Brands, stated that Oak Farms' connection to Texas is a foundational element of the brand. The campaign aims to reflect the heritage and lasting relationship between Oak Farms and Texas families.

The campaign's music, including the track 'Home,' is licensed through PEN Music Group, Inc. and Concord, with production handled by Anchor Stone. This launch is part of DFA's strategy to strengthen consumer connections and boost visibility for Oak Farms, one of its well-established regional brands.