«Prostokvashino» Becomes Russia's Largest Dairy Brand in 2025

The second place in the dairy category was taken by the «Brest-Litovsk» brand, which moved up from third to second position. Its rating score rose from 26,589 to 31,755, marking one of the most significant improvements among the category leaders.

In third place was «Korovka iz Korenovki» with a rating score of 23,610. Despite moving up from fourth to third place, the brand's score decreased by 2,425 points.

The brand «Domik v derevne», which held second place in 2024, dropped to fourth position. Its rating score decreased from 27,770 to 23,113.

The top 10 dairy category also included «Selo Zelenoe», «Vkusnoteevo», «Chudo», Hochland, «Ecomilk», and «Activia». Notably, «Selo Zelenoe» rose by two positions, while «Ecomilk» climbed by one.

The NTech-500 ranking is based on sales data of FMCG food brands in the Russian market. The calculation used the 'main fridge shelf' model, which consolidates sales data of food products in major national chains. In category rankings, the brand's sales share was calculated from the volume of the corresponding category.