Sales of High-Protein Dairy Products in Russia Nearly Triple

For comparison, the entire dairy product segment showed a growth of only 1.7% in volume (up to 12.9 million tons) and 20.3% in monetary terms during the same period.

Despite the high growth rates, the share of high-protein products remains insignificant in the overall sales structure. Their development is supported by a steady consumer interest in functional nutrition and fitness culture, as well as the active introduction of new brands and formats to the market.

According to Mikhail Burmistrov, CEO of Infoline-Analytics, the market volume for high-protein dairy products in 2025 will be around 80 billion rubles, increasing by 55% compared to the previous year. In 2024, the market volume reached 52 billion rubles, which was already 2.2 times higher than in 2023.

According to NielsenIQ data, in the first half of 2025, sales of:

• protein-enriched dairy products grew by 133.8% (with an overall category growth of 11.7%);

• protein ice cream increased by 171.1% (+6.6%);

• protein confectionery rose by 45% (with an average category growth of 17.4%).

Experts note that the surge in interest in protein products is associated with the growing demand for functional and "mindful" food products, as well as increased attention to a healthy lifestyle and balanced diet.

Analysts estimate that the high-protein product market in Russia is still in its formative stage. However, considering the global trend towards increased protein consumption, this segment could become one of the growth drivers of the dairy industry.

In the coming years, an expansion of the product range is expected—from drinks and desserts to cheeses and ice creams—as well as the potential entry of individual brands into export markets, focusing on natural origin and sports positioning.