Prism Introduces Recyclable Sleeving for Bio&Me Kefir Range
Prism eLogistics has partnered with UK kefir brand Bio&Me to create a fully recyclable sleeving solution for their new line of functional kefir drinks. This initiative is described as the first of its kind in the dairy sector. The new kefir drinks, launched by Bio&Me this year, offer benefits such as immunity defense, natural energy, and protein and fiber enhancements. To support this product launch, Bio&Me required a packaging solution that would provide visibility, stability, and sustainability.
The packaging utilizes a clear bottle paired with EcoFloat shrink sleeving, designed to enhance the sink/float separation process. This sleeving is recyclable through existing polypropylene (PP) recycling streams. According to Prism, the full shrink sleeve design ensures the required opacity for safety compliance, eliminating the need for traditional white plastic, which poses recycling challenges and incurs higher Extended Producer Responsibility (EPR) fees.
An additional advantage of this sleeving is the increased branding space compared to traditional labels. Bio&Me leveraged this feature to create a comprehensive bottle design that distinguishes itself from typical dairy packaging while conveying all necessary product information to consumers.
Mark Isaacson, Chief Operating Officer at Bio&Me, expressed satisfaction with the partnership, stating, “Our new functional kefir range is shaking up dairy, and we wanted the pioneering nature of the products to be reflected by the packaging.” He emphasized the environmental benefits of rejecting standard plastic formats and noted the positive sales performance post-launch.
Ian Wright, Managing Director at Prism eLogistics, highlighted the collaboration, stating, “Bio&Me is an incredibly exciting business, and we’re delighted to be part of their category-shifting new launch.” He further noted that the recyclable shrink sleeving solution complies with dairy regulations and aligns sustainability with brand identity, offering reduced environmental impact and associated fees.
The development of this packaging solution reflects a broader industry trend of moving away from colored plastics, with recyclable shrink sleeving providing a viable alternative that enhances marketing opportunities on the product.
