Primula Adds a Fiery Twist to its Dairy Offerings with the Carolina Reaper

Primula has unveiled its latest flavor sensation by introducing the Carolina Reaper variety, known for its extreme heat, to its dairy offerings. This new introduction is described as providing a "thrilling kick of heat that's equal parts exhilarating and challenging, designed for those who truly crave the edge of spice." With actual cheese as a base, the Carolina Reaper Primula promises an authentic and daring taste experience.

Lindsey Simpson, Primula NPD manager, expressed enthusiasm about this new flavor innovation, stating, "We’re thrilled to introduce our boldest flavour innovation yet. The Carolina Reaper is known across the world for its extreme heat, and when combined with our famously creamy cheese, it creates a genuinely daring flavour profile." This limited-edition product underscores Primula's commitment to pushing flavor boundaries and catering to consumers seeking adventurous eating experiences.