Almost Half of Russians Are Willing to Pay More for Products with Safe Ingredients

Organic products have become a part of everyday purchases for most respondents.

• 78% of Russians buy organic products at least occasionally.

• Of these, 18% do so weekly, and 33% at least once a month.

• Another 27% choose such products less frequently.

Most buyers are residents of large cities with populations over 100,000 people.

Besides health concerns, 31% of respondents noted the high nutritional content, 26% the taste, and 10% the eco-friendliness of production.
Meanwhile, 85% of Russians stated that they know or at least have a general understanding of what 'organic product' means.

"The main market trend is the growing willingness of consumers to pay for quality and safety. People want to understand what exactly they are buying and how it affects their health and the environment," notes Roskachestvo.

Half of Russians choose familiar retail formats:

• 56% buy organic products in supermarkets and hypermarkets,

• 41% in local stores,

• 24% in specialized eco-stores,

• 20% place orders online.