New Zealand Dairy Leader Transitions from Farming to Retail and Technology

Jason Herrick, the president of Southland Federated Farmers, has embarked on a significant career change. After more than three decades in the dairy industry, he and his wife Sandy have left full-time farming to co-own the Gladstone Night ’n Day grocery store in Invercargill. This decision was driven by succession challenges common in the global dairy sector, as their children opted not to pursue farming.

Herrick's departure fr om active dairy farming also reflects increasing regulatory burdens that many in the industry face. He noted the growing administrative tasks and compliance requirements as pivotal factors in his decision to leave hands-on farming. Despite this shift, Herrick maintains his connection to agriculture, now working with Afimilk, a dairy technology company.

In his new role, Herrick continues to advocate for farmers, leveraging his experience to connect with producers and address their challenges directly. Meanwhile, the couple retains a small number of sheep and cows on their property, keeping them rooted in their farming identity. Herrick's story underscores the evolving landscape of dairy farming, wh ere regulatory pressures and succession issues drive many to explore new opportunities while remaining tied to their agricultural roots.