Myprotein Teams Up with Jimmy’s to Launch Protein-Enhanced Iced Coffee
Source: The DairyNews
Myprotein and Jimmy’s have joined forces to introduce a new milk protein-enriched iced coffee, catering to the needs of active consumers.
The Jimmy’s x Myprotein iced coffee packs a punch with 5.6g of milk protein per 100ml, offering a convenient way to refuel and energize.
Neil Mistry, CEO of Myprotein, expressed anticipation for the product's release, stating, “We're thrilled to unveil the Jimmy’s x Myprotein collaboration and provide a functional beverage for those seeking to boost their protein intake. By making healthy choices more accessible, we aim to empower everyday consumers in their fitness journeys.”
Luke Wilkes, managing director of Jimmy’s, highlighted the product's versatility, saying, “This collaboration combines the refreshing taste of our iced coffee with a premium source of protein. Whether you're gearing up for a workout or simply looking to enhance your diet, we believe this product will resonate with both our loyal Jimmy’s fans and fitness enthusiasts.”
The Jimmy’s x Myprotein iced coffee multipack is currently available at Tesco stores for an RRP of £5, with plans for wider distribution in other supermarkets starting April.
Neil Mistry, CEO of Myprotein, expressed anticipation for the product's release, stating, “We're thrilled to unveil the Jimmy’s x Myprotein collaboration and provide a functional beverage for those seeking to boost their protein intake. By making healthy choices more accessible, we aim to empower everyday consumers in their fitness journeys.”
Luke Wilkes, managing director of Jimmy’s, highlighted the product's versatility, saying, “This collaboration combines the refreshing taste of our iced coffee with a premium source of protein. Whether you're gearing up for a workout or simply looking to enhance your diet, we believe this product will resonate with both our loyal Jimmy’s fans and fitness enthusiasts.”
The Jimmy’s x Myprotein iced coffee multipack is currently available at Tesco stores for an RRP of £5, with plans for wider distribution in other supermarkets starting April.
